Home Revive

Brand Guidelines: Dear Publisher, As always, we appreciate partnering with you to help homeowners find the best pros for their projects. Like you, we take the quality of our leads seriously. Our goal is to provide our clients with a fair opportunity to close a job by connecting them with homeowners who have high intent and are actively looking to hire home service professionals. To achieve this, we have a set of guidelines that all our affiliates must follow when providing us with leads as defined below. Defining a Valid Lead A valid lead is one that comes from a homeowner who is actively seeking to hire a home service professional. This ensures that our clients have a fair opportunity to close the job. Obtaining a Lead To obtain valid leads, we require straightforward messaging from ad copy to landing pages, clearly indicating that by submitting their details, the homeowner will receive calls from up to four local pros. We do not allow incentivized language, co-reg, soliciting, contests, surveys, or promotions of any kind. Ad copy/landing pages may not present themselves as if the homeowner is submitting their details to a specific contractor. Examples of prohibited ads and language include: "Fill out this form and get 10% off New Windows" "See if you qualify for a New Roof" "Apply for a government grant for your home renovation project" "Get your dream home for no money down" or no out-of-pocket cost Specifically, you cannot use any of the following words in your ad or landing page: Buy 1 [Window], Get 1 Free Government Grant Qualify, Savings No Money Down No Out of Pocket Cost Now You Can Afford Apply Program The below terms are highly discouraged, as they commit us beyond our capabilities: Insured/Bonded Licensed, depending on the context Not acceptable example: All of our contractors are Licensed...