Other Shop

Who we are: Established in 2012 by Matthew Murphy & Kirk Beattie, formerly of B Store, other-shop.com is the premier site for emerging European and international fashion designers Independence is at the heart of OTHER/shop, supporting and nourishing young emerging talent is our primary motivation. Our ethos is to continually look for collections that shine above the rest, while bringing a selection of established labels that share our vision into the mix and online Why join the OTHER Affiliate program? OTHER/shop offers a truly unique and exclusive selection from hard to find labels and independent designers for men and women. Since launching, other-shop.com and the London based store have both become destinations for those seeking an antidote to the collections widely available via other sites and stores. Exclusivity is key for the brand, maintaining our positioning as the sole stockist of some of our designers, not to mention our own, very successful, in house line OTHER. Collaboration has always been a part of the OTHER vision, and we continue this from season to season with exclusive, limited collections with Lee Jeans and Grenson Shoes, both of which have been hugely successful press stories, driving large amounts of traffic to the site. Stocking smaller brands with a cult following also allows us to rank very highly with Google for all of our collections, driving a lot of traffic to our site internationally. New arrivals to the site are frequent, keeping the return customer interested and the site looking dynamic and fresh. Our fast and easy to navigate site makes the experience of shopping with us a pleasure. Minimizing the number of clicks and giving the customer the in-store feeling was key to us whilst developing the site. Brands, categories and descriptions are split by gender. All our products are shot on models, to give the shopper a good idea of fit. Keeping terms and shipping information simple was also important to us, to...