Acqua di Parma Acqua di Parma, creators of Colonia, the first truly Italian eau de cologne, have now brought their amazing products online via their very own affiliate programme. The company is bringing its international brand, renowned for Italian quality and elegance, to the UK market, where they launched their first online shop. As part of this, Acqua di Parma now offer an amazing 10% publisher commission on all UK sales for the remainder of the year BRAND In 1916, master perfumers created a new fragrance in a small laboratory in Parma. Compared to the then popular perfumes of German origin, it was unusually fresh, intense, and modern. Colonia - the first truly Italian eau de cologne, had been born. Made by Acqua di Parma from natural ingredients, to this day, its composition has never changed. This iconic scent, in its art deco bottle, is as well loved today as it was in the 1930s when it became the perfume of the era. In the 50s, Hollywood stars travelled to Italy and discovered Colonia, and by the 60s, Acqua di Parma was an exclusive perfume house. In 1993, Luca Cordero di Montezemolo, Diego Della Valle, and Paolo Borgomanero, all successful Italian entrepeneurs, invested in Acqua di Parma to safeguard this Italian tradition. Growth was rapid, with the first boutique opening in Milan in 1998. From there, the brand featured in the world’s most exclusive stores. Colonia’s success led to the launch of a wide range of Acqua di Parma products, all true to their roots in Italian sophistication. New interpretations of Colonia were launched, and new products emerged like Profumo and Blu Mediterraneo. Acqua di Parma became a successful lifestyle brand, and in 2001, LVMH bought into it, enhancing its international appeal and bringing its values to new lines and products. A new feminine collection was introduced (Le Nobili) and Blu Mediterraneo increased its range. In 2008, Acqua di Parma...